Gemalto seeks distributors

Vendor plans to ramp up high street presence through new distributor signings

Vendor hopes signing additional distributors will help increase its presence in high street electrical retailers

French vendor Gemalto is scouring the UK for distributors to help push its USB flash drive product range YuuWaa to the consumer market.

The product combines external and online storage by allowing users to automatically back up online the data stored on their device.

The vendor uses Gem Distribution to market the products to online retailers, but is keen to ramp up its presence on the high street by teaming with additional partners.

Juana-Catalina Rodriguez, director of sales and marketing at Gemalto, said the firm would be targeting distributors with storage-heavy portfolios and experience of marketing products in the consumer sector.

“We are in discussions with one distributor and are open to signing with others to help us build our brand awareness,” she said.

Paul Matravers, sales director of storage products at Hammer, said, personal data volumes are rocketing.

“Using technology developments such as cloud is one way of responding to this need,” he said.