PSCo welcomes new business development exec

Louise Hirst joins specialist AV distributor and rentals firm from Hitachi

PSCo works to deliver advanced AV display offerings to a range of bluechip customers

AV provider PSCo has hired a new business development executive in the form of Hitachi’s Louise Hirst.

Stuart Holmes, managing director at PSCo, said that Hirst has an 11-year track record within AV distribution.

“Hirst will be focused on ensuring our channel partners understand how our services are tailored to complement the products in our portfolio. This is key to maintaining PSCo’s unique position as a true VAD,” Holmes said.

Before her role in Hitachi’s digital media arm, she worked at distributor Maverick after starting her career at Saville Audio Visual in York.

“Hirst has experience in the industry from a number of different perspectives, working for a reseller, distributor and a manufacturer, and as a result has a unique and highly knowledgeable position in understanding our customers’ challenges,” said Holmes.