Finjan channel set for web security windfall
Vendor looking to treble its channel marketing spend
Last year saw hackers move from a ‘fame’ to a ‘gain’ mentality as corporate attacks via the internet surged, according to internet-security vendor Finjan.
The firm is looking to treble the amount of channel marketing spend in the UK this year to help its partners take advantage of this mushrooming market.
Speaking to CRN, Tim Warner, UK country manager at Finjan, said: “Last year the web became a payload vector of attack as virus writers stopped looking for fame and realised that they could make serious money from their skills.”
Warner added that Finjan had recently developed a new evaluation product called Finjan Are You Safe? He claimed this is helping its partners generate extra revenue by demonstrating to customers how much malicious content is filtering into their organisation via the web.
“We have a 90 per cent conversion rate from this product because we are proving that most firm’s anti-virus and URL-filtering products are letting four out of five pieces of malicious code slip through the net,” he said. “The benefit for the channel is that they can add lots of services and value around this offering.”
He also said that Finjan is increasing end-user marketing activities to create awareness and help drive more business through the channel.
David Lannin, managing director of Finjan VAR Assurix, said: “It has been a successful year for us with Finjan. It has a very hands-on approach and is prepared to spend a lot of time with our consultants to ensure we are kept up to date with the latest threats. This in turn helps us educate our customers.
“The evaluation programme is extremely useful because we can prove to customers that the threats really are out there.”