True Colours views future with TV One

Technical AV distributor signs up video conversion vendor

Campbell: Looking at opportunities in rentals, staging and fixed installation

True Colours Distribution has inked an agreement with TV One to peddle its video conversion and image processing portfolio.

Iain Campbell, sales and marketing director at True Colours, said the vendor has strong offerings for the rental, staging, and fixed-installation markets.

“We see a real opportunity to sell seamless switchers and rack mountable HD products into new markets, and our customers can have faith in the level of service and support TV One offers for live events and mission-critical installations,” Campbell said.

He added that TV One’s kit is designed and made in the UK.

Alan Greenfield, UK sales executive at TV One, said True Colours had a reputation for professional, value-added service.

The distributor plans a series of free open days and workshops in August to train resellers.