ExaProtect pledges to invest in its channel
Security vendor thinks investment will bring partners more leads and opportunities
Security vendor ExaProtect has secured an extra £4.5m of venture capital funding and pledged to plough a significant amount into its channel.
The investment in the company, which specialises in security event management software, will help fuel its European growth. The two main investors were CM-CIC Private Equity, which supports private technology companies, and Elaia Partners, which focuses on the software and IT services sector.
Speaking to CRN, Jason Holloway, UK general manager of ExaProtect, said: “We were cash-positive beforehand, but this investment allows us to grow far more quickly than before. We are a channel-centric company, and all of our sales go through partners.”
Holloway added that the vendor intends to invest in further technology development, but is also planning to strengthen its marketing offerings for channel partners across the UK and Europe.
“We intend to run end-user demand-generation campaigns, and all leads will be fulfilled through the channel,” he said.
ExaProtect currently works with eight VARs and system integrator partners in the UK. Holloway claimed it has no definite plans to increase reseller numbers at the moment.
Graeme Cox, managing director of ExaProtect partner DNS, said: “We are confident that the extra funding will help support the channel and make a big difference. ExaProtect is very good at supporting partners, but this will help increase its brand awareness and put some beef into its marketing activity in the UK.”
Cox added that ExaProtect is still a relatively small vendor and has already shown strong commitment to the UK market.
“I’m sure this investment will help to bring partners the leads and the opportunities we are looking for to help drive ExaProtect in the market,” he said.