LANDesk urges VARS to tie up its endpoints
Vendor targets specialist partners to bolster product sales performance in security market
Software vendor LANDesk is looking for specialist security resellers to help push its endpoint security products to the market.
The firm, which previously specialised in system management and IT service management, made the move into security with the launch of the LANDesk Security Suite.
Daniel Power, regional manager of northern Europe at LANDesk, said: “Over the past 12 months we have seen a collision between the systems management and IT service management worlds. As a result the demand for endpoint security has really started to kick off.
“We found that our existing partners were very competent in system management, but we need to recruit three to four resellers that address the endpoint security part of the market,” he said.
Power added that the vendor’s target market was primarily comprised of firms with between 500 and 5,000 end-users.
The vendor has a “totally channel-focused policy”, according to Power. Partners are split into Platinum, Gold and Silver levels, and receive benefits according to their accreditation level.
“We have already seen significant interest from resellers because it is a new and different product from anything else on the market. Because it is compliant with the Cisco Network Admission Control framework it allows us to deliver a one-stop shop for endpoint devices,” he said.
However Ash Hussein, sales manager at VAR Axial Systems, said the that the vendor could have its work cut out.
“Looking at where the product is going to fit in the markeplace, a lot of what [LANDesk is] offering is already covered by players such as McAfee.
“Being such a competitive marketplace I’m not sure how easy LANDesk will find it to carve out a niche, because there won’t be many resellers out there that don’t already carry a product that will overlap on LANDesk’s offerings.” Hussein said.