Ideal to promote AMD chips to resellers

Ideal Hardware has signed up to distribute AMD?s range of processors and aims to recruit more chip resellers to the AMD reseller programme.

Ed Bateman, Ideal product manager, said he would promote AMD as a credible alternative to Intel in the market. ?The purpose of the reseller programme is to make people aware that AMD is out there and there is another choice in the processor market.?

Robert Stead, European marketing manager at AMD, said the Ideal signing complemented AMD?s existing distribution channel.

?We want to get to the smaller assemblers,? he said. ?This is the sort of customer Ideal already sells components to and we believe their sales approach to be second to none.

?Until now, the main focus of our distribution channel has been the industrial market, this will now help us to talk to an important part of the industry.?