BTIC offers broadband training
Vendor hopes to stimulate wireless broadband demand with online reseller training
BT Indirect Channels (BTIC) is hoping to stimulate demand for its wireless broadband offering by bringing its partners up to speed through a variety of training schemes.
As part of its Partner Academy online training portal, the channel-selling arm of the telco giant is offering resellers a variety of mobility training packages.
Katie Gordon Smith, general manager marketing and development at BTIC, said the firm has been pushing wireless broadband to its channel for six months. The training initiative is aimed at providing appropriate tools to help them make sales.
"The online training is available to all our partners free of charge. It enables them to learn at their own pace," she said.
The company is offering quick learning through summaries, as well as through more detailed webcasts, downloads and face-to-face training.
According to Gordon Smith, the training will focus on how to sell wireless broadband connections. "It will help resellers go to customers and explain the benefits of the technology," she said.
The initiative is BTIC's first in the wireless broadband arena.
"Only a small percentage of our resellers are selling the products, but this is in line with our strategy to take resellers into new technology areas," Gordon Smith added.
John Carter, managing director of distributor DMSL, said wireless broadband is a good market for data rather than voice resellers.
"Wireless broadband is going to take off once the national network is in place, but until IT resellers get involved it will be slow," he said.
Carter added that a number of the distributor's resellers are selling connections into the hospitality industry, but said enterprise sales will grow as more resellers get involved.