Product trial service courts the channel

Trial2Action will keep resellers up to date on vendor product trials and promotions

Trial2Action give resellers access to a wider range of vendor free trials and specials offers

A new web site allowing resellers to tap into vendor product trials and promotions has been laun­ched by serial entrepreneur Mark Abrahams.

Up to 10 vendors per category can showcase their wares on the site, with resellers and end users able to keep up to date with all the available free trials and special offers.

About 20 manufacturers have already signed up for the recently launched service, including Check Point, Barracuda Networks, Eset, Red Hat and Panda.

The service is free for the next few months, but after that vendors will have to pay on either an upfront or per-lead basis.

Mark Abrahams, director of Trial2Action, claimed he was getting “a lot of interest” from both new entrants and established players.

“This is unique in the marketplace as there is no one place where IT managers can go [for this service], especially for free trials and special promotions,” he said. “If you are not on