D-Link partner push shows its intentions

D-Link is looking to the channel to help it step up into the SME and enterprise space

D-Link is looking to the channel to help it step up into the SME and enterprise space by appointing new networking resellers.

The vendor is launching its Partner+ programme, which will offer new and current partners training and support as the networking firm seeks to snatch its rivals’ market share.

Bal Phull, D-Link’s UK marketing communications manager, said: “The new partner programme is a level playing field where we judge partners on knowledge and expertise.

“We want to break into the SME and enterprise market as we have previously been seen as a small office/home office firm. Training and support is important so that resellers can offer real value add.”

Resellers can expect a D-Link account manager, quarterly rebates, promotions, training, support and limited life-time warranty.

“We are after 3com and ProCurve as we see an opportunity. Our products are equally matched to what they have got,” Phull added.

Jon Weatherall, country manager for the UK and Ireland at rival Hewlett-Packard ProCurve said: “D-Link has come from the lower end in terms of technology. We have seen them increase their portfolio into managed switches, which is more aligned to our focus.They are trying to recruit a channel to fit in with their managed portfolio and we do see them as a competitor, but I’m not worried.”