Neverfail appoints new EMEA channel director

Vendor creates new role to further push channel sales across the territory

Disaster recovery vendor Neverfail Group has created the position of EMEA channel director to spearhead indirect sales in the region.

Richard Ruddlesden has been appointed to the position. Previously he worked at Tideway Systems as EMEA channel sales director and has also worked as regional sales director at Quantum and enterprise channel sales manager at Veritas.

His new role will include working closely with Nick Harmer, vice president of channel and sales development, to extend the company’s channel focus and partner relationships.

Peter Parker, chief executive of Neverfail Group, said: “Our continued growth and momentum makes now an ideal time to appoint Richard to this new position. The channel will continue to be strategically significant to us as we continue to exceed revenue growth year-over-year.”