Lenovo eyes wallet share
Vendor wants to command 30-40 per cent of top partners' spend
Milko van Duijl: Our wallet share with top partners has gone up
PC vendor Lenovo is shifting its focus from reseller recruitment to boosting wallet share with existing partners as its recovery continues.
The vendor has been one of the PC market’s big winners in recent quarters and announced a 59 per cent annual rise in global shipments for its fourth quarter to 31 March.
Lenovo senior vice president Milko van Duijl revealed the vendor is now targeting a 30 to 40 per cent wallet share with top partners.
Van Duijl also said that Lenovo is now easier to do business with than a year ago.
“We have simplified our go-to-market, inventory and payment programmes, and significantly improved the earnings opportunity for partners,” he said.
“Our wallet share with top partners has gone up.”
Since the end of the last quarter, Lenovo has also invested in a process that allows it to pay partner rebates more quickly, added van Duijl.