SDL customers say it 'could do better'

QUESTIONNAIRE

Specialist distributor SDL has to improve its returns system, and provide better technical support, according to its customers.

These were two of the recommendations that came from a questionnaire, sent to companies on SDL's customer database. Over 1,000 replies were received. Customers were asked to comment on SDL's service.

John Arundel, SDL director of marketing, said: "We asked dealers to be frank, and we were pleased to get a lot of complimentary replies. There are, however, some areas we could strengthen, specifically returns and technical support."

The returns system has been revised to make it faster and easier for dealers to get replacements, and have repairs completed. The company is also recruiting extra staff, to improve the time it takes for dealers to get answers over the phone.