EntaTech bags exclusive rights to Sandberg range

Distributor tasked with growing Sandberg's consumer presence

Agreement reached: EntaTech has been appointed by Sandberg to distribute its products in the UK

EntaTech has signed an exclusive UK distribution contract with Danish computer peripherals vendor Sandberg.

The distributor has been tasked with growing Sandberg’s footprint within the consumer market by making it easier for its resellers to obtain kit in the UK.

Erling Hoff Petersen, sales director of Sandberg, said he has high expectations for the recently-forged agreement.

“We expect the co-operation to provide extended convenience to the resellers, by having our products available from a value-adding, broadline distributor,” said Petersen.

Jon Atherton, group vice president of EntaTech, said Sandberg’s products would be a welcome addition to the distributor’s portfolio.

“Besides being cool gadgets with a strong price and quality point, the Sandberg range is a brand supported by enthusiasm and ideology,” he added.