Creative competition
Vendor launches monthly competition for channel partners
Vendor Creative is giving its channel partners a chance to win some of its latest products with the launch of a monthly competition, which it also hopes will attract new resellers.
Famous for its Sound Blaster cards, the digital entertainment products vendor also manufactures the Zen MP3 player and a range of digital cameras, among other products.
John Molesely, marketing manager at Creative, told CRN: “We trade with about 1,500 accounts per quarter, but we are always keen to attract new resellers.
“We hope to do this through some of the existing support mechanisms we have in place, such as our My Creative partner web site, which hosts our new competition.”
The competition will be linked to an interactive training tool that will help resellers’ knowledge of Creative’s products.
Frédéric Roux, European channel marketing manager at Creative, said: “Only members of My Creative can use this resource and enter the competition, so we are looking forward to being joined by many additional resellers.”