UBI Soft's tutor pack is in tune with market
UBI Soft is attempting to broaden the retail market for multimedia products by releasing the plank spankers' dream - Guitar Hits - a guitar tuition package that is being pushed through music shows and the specialist musician press.
The product took two years to develop and details how to play seven famous rock songs including Hey Joe and Sweet Home Alabama. The product also offers lessons in basic guitar techniques and allows the user to tune their electric guitar by plugging it into their soundcard.
Distributor Pinnacle says it is getting calls from specialist music shops, which stock instruments and sheet music and want the product. UBI Soft has promoted Guitar Hits at the London Music Show, through the specialist mags Total Guitar, Guitar Techniques, and Guitarist and is running competitions with Fender and Guild guitars as prizes. Marketing manager Vera Shah said: