SCHd gets new name

SDG rebranding is culmination of two years of acquisition activity

New name: SCHd will now be called SDG

IT group SCH has rebranded distribution wing SCHd under the Specialist Distribution Group (SDG) banner.

News of the name change follows a two-year period of acquisitive activity by the firm, resulting in its buyouts of Interface Solutions and IQ-Sys.

The firm said the rebranding would help “simplify the process of engagement” it has with its channel partners and reinforce the “scope and scale” of its activities, in the wake of its acquisition spree.

Paul Eccleston, head of SDG’s UK operations, said the name change also reflects the change in demands placed on VARs and vendors in the channel today.

He said: “IT infrastructures are becoming complicated and this is challenging resellers to match it with an understanding of their customers’ needs, while maintaining their profitability.”