Ballantyne takes HP PSG reins

Former Dell.com director to head up Personal Systems Group in the UK

HP has unveiled former Dell director Gordon Ballantyne as the new vice president of its Personal Systems Group (PSG) UK.

Ballantyne, who will take the reins on 10 December, spent a large part his career at formerly direct-selling rival Dell. He founded and was director of Dell.com in Europe and also created Dell Ventures in Europe.

More recently, Ballantyne spent six years at T-Mobile where he was UK sales and service director and member of the board.

Ballantyne said: “At the heart of successfully delivering on our ambition in the UK&I is a great team ensuring flawless execution to bring this to life. I look forward to working with HP over the coming months.”