CommVault puts focus on archives

Storage vendor launches campaign encouraging partners to build archive awareness

Tozer hopes the campaign will build on CommVault's recent success

Storage vendor CommVault has kicked off 2010 by calling on its channel partners to take part in an end user archiving awareness campaign.

The campaign will be “reseller driven”, said CommVault, to help the company build sales as the end of its financial year to 31 March approaches.

Nigel Tozer, business development director EMEA at CommVault, explained: “We are looking to build on the continuing success with our backup products and an archive-specific campaign run through our partners is the perfect opportunity to do this.”

To help its delivery, CommVault partners will be given access to a range of information resources – including webinars and sales tools – through InVault, the company’s online partner portal.

Richard Blandford, managing director of CommVault Platinum partner Fordway, welcomed the awareness campaign and said it was good to see the company engaging in more direct marketing.

He added: “If it helps to drive more opportunities our way, it is definitely good news for us.”

The initiative is the third awareness campaign that CommVault has run over the past year. The first covered deduplication, which CommVault partner SBL claimed generated a welcome spike in business.

Angela Calvert, business development sales manager at SBL, explained: “We have seen particular success and growth in the provision of deduplication technologies and, in conjunction with CommVault, have launched a series of campaigns focusing on deduplication at the core and the periphery.”