Pyramid Plumps For Channel Push

Parallel server supplier Pyramid Technology is aiming to push three-quarters of its business through the channel as the manufacturer embarks on a name change and restructure.

Last week, Pyramid annouced that it will change its name to Siemens Pyramid and become the single European source for all servers from its parent Siemens Nixdorf (SNI).

Pyramid, which was bought by SNI two years ago, but previously retained its US headquarters, will now report direct to SNI in Germany and take responsibility for SNI?s Intel-based Primergy line of servers across Europe.

According to Terry Cooke, channel manager for Siemens Pyramid UK, the firm?s aim is to generate 75 per cent of its business through indirect channels by 2000. ?We will build on a channel strategy begun back in May last year when the first line of Primergy servers was shipped in the UK,? he said.

The company has already recruited more than 42 direct Vars and has two distributors supplying boxes to over 100 indirect Vars. ?We have already achieved what we set out to do in the first 12-month period,? said Cooke.

The combined firm will sell a full range of Unix servers from the desktop to the data centre. Its product range will stretch from SNI?s Intel-based NT Primergy range to Pyramid?s existing line of RM Unix symmetric multiprocessing and massively parallel boxes.