Ricoh appoints Westcoast

Vendor strengthens links with IT dealers by appointing Westcoast as third UK distributor

Ricoh has enlisted broadliner Westcoast as its third UK distributor to help push its printing line-up into the IT channel.

Coming hot-on-the heels of Ricoh’s appointment of Midwich, Westcoast has been granted rights to sell Ricoh’s full range of mono, colour and gel-based printers. The partnership will formally kick off in October.

Westcoat’s appointment is part of Ricoh's wider effort to propel its UK printer market share above its current 2 per cent.

The vendor has also increased its UK channel sales and marketing headcount from 3 to 16 over recent months and last week launched a formal campaign through its distributors.

Ricoh claims incumbents Northamber and Midwich have registered 600 resellers since the campaign was launched - a tally that Westcoast is expected to add to once the partnership is up and running. The vendor admitted it previously had ties with a small handful of IT dealers only.