Nitro PDF on the hunt for resellers

Firm guns for a share of rival Adobe's market as it pursues aggressive UK growth strategy

Chandler: "Our focus will be more on identifying partners that are already well established in their core market competency"

PDF software vendor Nitro PDF is looking to grab a portion of Adobe’s market and is keen to recruit resellers.

The firm, which was originally founded in Australia but is now headquartered in San Francisco, has 25-30 million users globally and claims to be signing 1.5 million more users per month.

It revealed that its revenue doubled in 2008 and is on track to double again this year, as a result of its aggressive growth campaign.

Sam Chandler chief executive of Nitro PDF, said: “We are primarily looking for corporate resellers focused on the SME and large enterprise spaces as well as vertical market/niche resellers with a focus on the public sector [such as government, education], financial, legal, and healthcare industries.”

He added that Nitro PDF would not sell through distribution, preferring a direct relationship with its partners.

The vendor would eventually categorise partners into different levels, Chandler said, but not at the start.

“Our focus will be more on identifying partners that are already well established in their core market competency, and then investing marketing funds and other resources in developing support for and sales of the Nitro product line," Chandler added. "Training will be a key component of the channel programme to ensure resellers are fully knowledgeable when it comes to Nitro Pro’s feature set and future product road map.”