Ipswitch ups discounts in channel rejig

File transfer specialist takes wraps off new partner scheme and portal to help drive VAR sales

Rolling in it: Ipswitch VARs will enjoy additional margin and complimentary software

File transfer specialist Ipswitch has unveiled its new worldwide partner programme and reseller portal.

The programme's offerings include additional discounts for sales of licences of the vendor's WS_FTP file transfer products. The portal also provides round-the-clock access to marketing and sales material for the product.

Resellers can also benefit from other tools including hosted evaluation links to their web sites. Complimentary, not-for-resale software worth $4,995 (£3,140) will also be given to VARs for internal use. Partners can use the product for between three and 12 months, depending on their level of accreditation.

Ipswitch claims it now has more than 40 million customers across the globe and its rapid growth rate necessitated greater support and reward for partners.

Global channel vice president Loic Triger said: “We have always valued the importance of the channel. Now with WS_FTP Server offerings evolving and market opportunity growing, we see this as the perfect time to release this new programme and tools, providing our customers with added value.

“The new partner programme offers the tools, resources and incentives to entice new resellers to join our programme and rewards them for their efforts in addition to enabling and rewarding the efforts of our existing partners."