Spitfire eyes data VARs

ISP looks is courting VARs that are interested in SIP trunking and hosted telephony

ISP Spitfire Technology Group is scouting for data specialists interested in getting involved with SIP-based voice offerings.

Partner services manager Nick Goodenough indicated that Spitfire has about 100 UK resellers doing solid, quarterly business. He is aiming to double that within 18 months and hoped to woo data specialists looking to branch out into SIP trunking and hosted telephony.

“Voice is just another application to put on the network,” he said. “We have always sold ISDN as a business-quality voice service, but held back on SIP until we could provide something that was of equal quality.”

Goodenough said partners would benefit from clear and simple technical and sales training and could make impressive margins on services and support.

“The key message to companies that are not yet involved with telephony is that the opportunities are massive and they would be mad to let it pass by,” he added.