Zyxel unveils consumer push

Networking vendor has high hopes for its latest 'user friendly' product set

Zyxel has bolstered its retail channel to push its latest consumer networking products.

The Taiwan-based networking vendor has signed new partnership deals with Dixons Stores Group International, Maplin, Misco, Dabs.com and eBuyer.com to help it grab a larger share of the consumer purse.

Its new products include a revamped digital media streamer and network storage server, which have been repackaged to make them more user friendly.

The vendor has also created a jargon free consumer guide that it hopes will make home computing less stressful.

Sarah Guy, UK marketing manager at Zyxel, said: "The home network market is currently booming. Customers are now demanding access to content in many different rooms in the house.

"Research shows that more than £1.25m is wasted in the UK every year because people are unsure how to set-up or use digital technology. We hope our new range of products will help the UK's techno-phobes enjoy their technology."