Astaro tells resellers to offer free product trials

Programme aims to offer sales boosts

Andrew Fourie: We want to help users capitalise on our conversion rate

Security appliance vendor Astaro has launched a try-before-you-buy scheme to drum up extra business for its resellers.

Through the programme, partners can offer customers a 30-day free trial of Astaro’s Security Gateway, Mail Gateway or Web Gateway appliances.

Resellers will also net a free appliance if they succeed in bringing in five requests for an evaluation.

Andrew Fourie, UK and Ireland sales director at Astaro, said: “At the point that an end user physically looks at our appliance, they convert very quickly. We have an 80 per cent conversion rate, and we want to help resellers capitalise on this.”

Fourie claimed Astaro trumps better-known appliance vendors in the SME space. “We offer a 10-user company the same level of security as a 1,000-user company. That is our differentiator from other vendors who tend to strip out functionality at the lowest level,” he said.

Data loss prevention specialist Primosec recently took on Astaro after finding it was more cost effective than rival brands.

Tim Chambers, director of Primosec, said: “The only way to get people interested in solutions is to give them something to look at. And with Astaro’s promotion, it is an incentive for us to get it out there.”