Envox looking for more from its VoIP resellers
Vendor set to expand channel coverage to boost coverage in voice market
Voice vendor Envox is looking for VARs who can offer more geographical focus and vertical expertise.
Envox has targeted growth in the voice over IP (VoIP) and replacement of legacy interactive systems (CRN, 24 October), and now needs the right spread of channel partners to achieve its financial goals.
The vendor has claimed its products are open and standards-based, allowing channel partners to create tailored voice offerings, including IP-based interactive voice response (IVR) and enhanced self-service, as well as those using web standards such as VoiceXML.
The firm hopes its recruitment programme will drive sales of recent offerings such as Envox 6, Envox 6 VoiceXML Studio, Envox CT Connect, and Envox CT ADE, all of which aim to reduce the time, cost and complexity of developing and deploying voice solutions into new markets.
Nick Applegarth, managing director for EMEA at Envox, said: “We are seeing an increased demand for a move into IP and demand from companies using IVR solutions who want a better customer service.
“Our existing VAR and system integrator (SI) network is doing a fantastic job, but we need to expand it to support the growing number of markets that are now demanding voice solutions. We are focused on building a partner network that can support customers in any market and any country in Europe,” he said.
Applegarth said Envox has been actively seeking resellers and growing its current UK figure to around 20. The vendor wants to ensure all geographies and verticals are covered so the Envox product and service can operate across the region.
“We are making VARs and SIs realise the opportunity that can be achieved in IP. We operate in most European countries and it is a case of covering opportunities in different markets,” he said.
Applegarth added that Envox is looking for resellers that not only have an industry focus, but are solution-orientated and have a degree of technical expertise.
Matthew Ball, research analyst at Canalys, said the concept of vendors looking to tap resellers’ vertical focus is not unusual, with the larger superVARs often looking to acquire vertically focused channel partners.
“When vendors look at their channel base they will look for VARs who focus on particular verticals because of the long-standing relationships and expertise that the channel has in these areas,” he said.