Check Point: Partners to profit from DLP move

Vendor claims resellers have a $70,000 upsell opportunity per customer to chase after

Check Point claims DLP launch represents a "basic" upsell opportunity for partners

Check Point claims its leap into the data leak prevention (DLP) space will create lucrative upsell opportunities for its channel.

Unveiled today, the new network-based solution combines a classification engine that inspects traffic flow for all data in motion with a “human factor” in the form of the security vendor's UserCheck technology.

Starting at $3,000 (£1,945), Check Point said the launch would lower the barrier of entry into DLP, which has so far failed to take off as some predicted.

Talking to CRN, Amnon Bar-Lev, vice president of global field operations at Check Point, said the launch represents a perfect opportunity for partners to target the vendor’s 150,000-strong install base.

Bar-Lev said resellers would bag an extra $70,000 from a typical customer with 10 gateways if they persuaded them to plug the DLP offering into their infrastructure, alongside its recently launched IPS software blade and SmartWorkflow and SmartEvent blades.

“This is an opportunity for partners to grow with Check Point,” he said. “It is a very basic upsell to the existing install base.”

According to some UK channel sources, after a stuttering start, the DLP market will boom 16-fold over the next few years and could be worth $4.5bn by 2014.

Bar-Lev poured scorn on the previous wave of DLP solutions, branding them complicated, expensive and difficult to manage.

“The reason the market didn’t grow is the solutions out there didn’t solve the problem,” he said.