HP And Kyocera Target SMEs with Dealer Schemes

Printer companies Kyocera and Hewlett Packard have each launched a dealer programme as they attack the small and medium enterprise market.

Kyocera has developed a leasing scheme, Page Plan, which it claims will make it easier for dealers to sell its printers. Neville Rawlings, Kyocera marketing manager, said the programme was a way for users to avoid being stuck with out-of-date kit that they cannot afford to replace.

He said: ?It allows resellers to deliver the latest technology regardless of their customers? capital budget.?

Meanwhile, HP wants to sign up small dealers to form a nationwide network of 350 HP Office Centres to focus on the needs of the SME market. The centres will be heavily branded, according to an HP representative, and will be service oriented. ?Larger corporate resellers cannot meet the needs of the SME, you need to have more focused solutions,? he said.

HP plans to have its first wave of centres signed up by the end of the month.