Telindus urges resellers to look at SDSL

Symmetric DSL technology offers better margins, says vendor

Resellers are overlooking the margin opportunities of Symmetric Digital Subscriber Line (SDSL) technology, according to Telindus Access, the manufacturing arm of Telindus Group.

The company is seeking to enrol reseller partners to sell its SDSL customer premises equipment (CPE), and claimed there is still a learning curve for resellers that use the technology.

Michael Downs, sales manager at Telindus, said: "When DSL is mentioned most resellers think of Asymmetric DSL, but they are overlooking the business opportunities of SDSL."

SDSL connectivity requires both Telindus' CPE and an EPS 9 local circuit connection from BT. It offers high data rates that can run services such as voice, web hosting and email servers in both directions over distances up to 6.8km.

Telindus manufactures its own CPE kit to enable companies and organisations to run fast SDSL networks over anything up to a metropolitan area network. This interface hardware will enable broadband connections to a company's other sites to be set up.

The vendor sells this kit to resellers via distributor Computer 2000 and has a clear channel policy.

Andy Shepperd, general manager of networking at Computer 2000, said: "This CPE kit is ideal for customers with multi-site premises because it offers high-speed connections to all sites at a low cost."

Downs said the advantage to resellers is that customers receive an equivalent to a leased line and will then demand other equipment to complement the service, such as broadband equipment.

The company said it is in the early stages of developing programmes to support its growing channel and is taking a hands-on approach. "We believe that it is a value-add from a manufacturer to give the channel all the support it needs," said Downs.