Bigred reaches for new markets with VAR drive

Server vendor to increase its VAR base as it shifts focus to top-level firms in its partner programme

Server vendor Bigred Solutions is on a channel push to recruit up to 150 partners by next May.

The vendor has 32 UK partners, but aims to increase its VAR base and adopt a two-tier distributor model.

Its bigredbox server solution is pitched as an alternative to the standard Microsoft Small Business server or any Microsoft Server with Exchange, but without the need for licensing or certified engineers.

Neil Barnett, commercial director at Bigred, told CRN: “We are in talks with two distributors. We would like to focus on the top-tier partner level, but will be careful not to over-recruit.

“Bigred is popular in the education sector, but would like to enter new markets through new partners.”

The Bigred Partner Programme has three partner levels ­ Solution Warranty, Authorised Partner and Reseller Partner accreditation.

Benefits of the programme include lead generation and a sales training process designed to help partners win business.

David Gillespie, owner of Bigred Solution Warranty reseller Enhance Systems, said: “We were solely a Microsoft partner before, but are now Bigred, as we found we could secure bigger contracts. Customers find it more cost effective and Enhance Systems prefers the level of support it gives us.”