Pacific targets AV expansion
Pacific deals with demand for integrated IT ans AV solution
IT VAR Pacific Computers is working more closely with its audiovisual (AV) subsidiary Pacific Wave as customers increasingly seek an integrated IT and AV solution.
Richard Donaldson, sales and marketing director at Pacific, told CRN: “We launched our AV division six years ago and the two sides of the business were very separate. Now our two divisions work a lot closer together as customers demand more convergence.”
Asked if the two businesses would ever merge, Donaldson said: “No, the AV unit is run by the AV guys and the IT stuff done by our IT people, but to the customer it’s a seamless operation.”
The corporate, SME, education and local councils are Pacific’s core markets.