Hammer signs distribution deal with Dot Hill
Vendor appoints firm as mast distributor
Storage distributor Hammer has been awarded master distributor status with external storage hardware vendor Dot Hill.
The appointment covers the UK and EMEA, and will see Hammer act as Dot Hill’s primary distributor. Hammer’s appointment is the result of a seven-year relationship between the distributor and vendor.
James Ward, managing director of Hammer, said: “The agreement recognises our long-standing commitment to Dot Hill. Our goal is to appoint and build relationships with distributors and channel partners in each European country to realise the strong potential of the partnership.”
Claus Egge, an analyst at IDC, told CRN: “The external storage market is expected to grow by about six per cent in turnover this year in EMEA. It’s nice to be the master distributor. However, Dot Hill is not one of the top brands. This means Hammer will still have to work for sales.”
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