VIP pledges allegiance to Patriot

Distribution deal signed to help memory manufacturer grow European presence

Partners: The VIP deal will help Patriot with its expansion plans

VIP has added to its vendor stable by signing memory and SSD manufacturer Patriot Memory.

Under the terms of the deal, VIP will distribute Patriot’s full line of Dram, flash memory and peripheral products throughout the UK.

Duncan McAuley, purchasing director at VIP, said: “UK consumers are always on the leading edge of technology and looking for the latest and greatest products. The Patriot brand is recognised as providing high-performance products at affordable pricing levels.

“Patriot offers a broad scope of solutions that meet the needs of our small independent retailers, etailers and major high street partners. The partnership between VIP Computers and Patriot is a perfect fit,” he said.

Johnny Van Esch, European general manager at Patriot, said the deal will fulfil the vendor’s aim of expanding its UK footprint.

“Patriot has been focused on expanding our presence in Europe. By partnering with VIP we build upon our momentum and reinforce our commitment to build our channel presence,” he said.