Tandberg signs Horizon Solutions as distribution partner
Division of Horizon Technology Group will offer investment and support for a selection of the vendor's UK channel partners
A newly created solutions division within Horizon Technology Group has become a UK distribution partner for visual content vendor Tandberg, marking the division’s second signing since its creation (CRN, 17 July).
Horizon Solutions, which sits alongside Clarity and equIP in Horizon’s Enterprise Solutions Division, will provide investment and support for a selection of the vendor’s UK channel partners.
Tandberg will still work directly with its largest VARs, but Horizon will help the vendor to manage its smaller resellers.
Simon Welch, marketing director for Horizon Enterprise Solutions Division, told CRN that it also has partnerships with other vendors in the pipeline, but claimed that it will “never become a broadline distributor”.
Welch said: “This is a significant opportunity for our division. We will become Tandberg’s first UK distributor and take on board a dozen or so of its reseller partners.”
Tandberg claimed that the partnership will help its selected VARs to develop and expand their businesses through a range of support methods, such as business planning, technical support and marketing services.
Paul Gullet, managing director of Tandberg UK and Ireland, said: “Working with Horizon demonstrates our shared commitment to improving our partner relationships, and to creating a market opportunity through partner collaboration.”
The announcement follows the Irish distributor’s recent expansion into the UK and its creation of the specialist Horizon Solutions division, which is designed to expand its technology and vendor coverage.
Earlier this year, Horizon Solutions signed its first distribution agreement with vendor Zeus Technology (CRN, 14 July).