ETC signs up with Acer and VMware

VAD pursues aggressive expansion plans with lucrative distribution deals

Value-added distributor (VAD) ETC is pursuing aggressive expansion plans by securing lucrative distribution deals with two new vendors, Acer and VMware.

Last week the VAD signed a deal to increase PC and notebook vendor Acer's channel reach in the corporate sector.

ETC has created a dedicated Acer salesforce to sit alongside its existing Enterprise Solutions Group (ESG), formed to help the vendor grow its brand across the UK and Europe.

Sue Smith, sales director at ETC, who is overseeing the new team, said: "Acer is one of the fastest-growing vendors in the mobile space, and it is an excellent fit with our brand portfolio and our focus within the corporate customer base."

Scott Dodds, managing director of Acer, said: "The decision to appoint ETC was taken very carefully because the channel is our lifeblood.

"We think carefully about all of our partners because they affect our future. ETC has an excellent track record in the corporate sector and is also a big European player."

Separately, the ESG division has been appointed as virtual machine software vendor VMware's first VAD in Europe.

Lee Perkins, sales director at ESG, said: "The signing of VMware is a significant move towards reinforcing our position as a recognised VAD."

Mark Stradling, vice president of EMEA at VMware, said: "[ETC's] established business with Hewlett Packard and IBM, along with its knowledge of growing software vendors, makes it an ideal choice."