Nimans boasts record growth

Distributor cites channel investment as key to headway

Communications distributor Nimans has claimed that its Avaya business is soaring after registering a 40 per cent growth with the vendor since the beginning of the year.
The distributor said it has made channel development a key part of its strategy and insisted substantial investment was the main factor behind its headway with the telecommunications vendor.
Tim Freeth, Avaya business manager at Nimans, which carries Avaya’s SME portfolio, said: “We have invested heavily in channel development this year and we have trained our Avaya team to ensure they provide a valuable service in line with our business plan.
“Resellers have taken on board new technologies and applications from Avaya and it has given us a faster uptake of IP that has allowed us to capitalise on that technology.
“We will continue to invest money next year and hope to continue our success,” he said.
John Howard, channel sales director at Avaya said all the vendor’s distribution partners had seen growth over the past year.
“Our SME business has grown more than 30 per cent this year, and all our distributors have seen increased sales as a result,” he said.
“We have taken some aggressive action around our pricing and promotions and have seen excellent results from this. Avaya is now more competitive in the channel.”
Avaya, which was recently bought by private equity companies Lake Partners and TPG (CRN, 1 October) posted a two per cent drop in overall turnover to $1.28bn in its most recent quarter.
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