Morse uses media ads to push its NT division

Top 10 reseller Morse is gearing up its assault on the NT market with a series of national press ads highlighting its new NT division.

Morse NT will run alongside the reseller's two Unix divisions, Sun shop Morse Computer and HP arm Morse Data. James Waller, Morse Data's new boss, has worked out his notice at Compel and will start at the company this week. Morse is touting its relationships with Compaq and Microsoft to boast a one-stop shop for corporates.

The company operates Chinese walls between the divisional sales teams, but each can draw upon the platform-independent applications centre for expertise in products such as Oracle and SAP.