Merchandising - The hard sell

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The buying public are not getting thebest deal when it comes to PC instore merchandising. Drew Culleninvestigates how manufacturers are tackling the problem and what the futureholds in the fight for shelf space.

Manufacturers and retailers are groping towards better ways of merchandising PCs and related products. But an awful lot of work needs to be done. When customers walk into a computer store they ma...

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