Target aims for reseller involvement

Distributor forms reseller focus group to help plot its future strategy

Distributor Target Components wants to get resellers involved in its strategic development.

The components specialist has formed a customer focus group, which will meet bi-monthly to discuss a range of channel and general business issues.

Paul Cubbage, managing director of Target, said: "We are initially planning to have six regular members and two guests at each meeting, and are inviting applications from all interested parties before selecting customers who give us as broad a coverage of the channel as possible.

"We have a wide range of customers throughout the channel, so we have built up a good degree of knowledge over the past 11 years, in terms of developing new business opportunities and overcoming challenges."

Cubbage said the group’s plan is not to review the distributor’s proposals, but to provide additional support through a general forum.

He concluded: "Obviously our primary obligation is to our customers, but we may make the guest positions available on occasion to businesses that do not currently deal with Target if we believe they can add an interesting outside perspective."