Atempo tunes into Global Distribution

Data protection vendor signs distributor to increase broadcast industry coverage

Continuous data protection vendor Atempo has appointed Global Distribution to help drive sales of its digital archiving product in the broadcast and entertainment industries.

The product, Atempo Digital Archive (ADA), allows users to move large amounts of data to near-line and archive storage devices.

The vendor said the distributor’s alliances with Atempo technology partners Spectra Logic and ATTO Technology had influenced the appointment.

Stephane Kirchacker, managing director for Northern Europe and business development at Atempo, said: “With growing demand for ADA, it is essential that we partner with a credible, expert and established distributor that can play an active role expanding our presence in the broadcast industry."

Keith Warburton, director of Global Distribution, said the demand for archive storage is booming.

He said: “Content-intensive industries are motoring through disk like it is going out of fashion, with little thought about how to back up or archive their assets.

“As a result, there is strong demand for robust and feature-rich digital content archiving solutions.”