HP offers cash for old equipment

Joins forces with Microsoft and Intel to launch Clearway scheme through the channel

Hewlett Packard (HP) is attempting to kick-start the SME desktop and notebook market by joining forces with Microsoft and Intel to launch its Clearway scheme through the channel.

HP is encouraging businesses to replace their existing technology by offering cash in hand for old equipment. End users will then lease new equipment from HP through the channel.

Andy Vickers, HP channel and SMB director, said the vendor will collect the old kit (a minimum of 10 PCs) and either melt it down or recycle it and sell it to former Eastern Bloc countries.

HP is launching reseller training for the scheme this month and will also provide partners with a 'Clearway Calculator', an online return on investment analysis tool that details potential savings to firms.

"This is an ideal opportunity for SMEs that haven't been able to invest in new products because of restricted IT budgets," Vickers said. He added that resellers also have the chance to boost revenue through additional services.

Shaune Parsons, managing director of HP Centre of Excellence Computer-World Wales, said: "Leasing is nothing new to the industry, but any new and incremental business is very welcome, especially with the value-add option of providing support packages on top."

Barry Atkinson, head of SME sales at distributor Ingram Micro, said: "This is definitely beneficial to the channel. It gives resellers the chance to go back to customers and encourage them to buy new equipment."

Sean Read, director of education and government at leasing firm Syscap, said any scheme that highlights the benefits of leasing is welcome.

"At the end of the day, competition is healthy and anything that promotes the use of leasing in the IT sector is a bonus," he said.