RES pursues partners for PowerFuse push

Vendor wants to recruit at least 30 resellers this year as PowerFuse 2010 hits the market

Khan: We want 20-30 resellers that we can truly work in partnership with

RES Software has launched a reseller recruitment campaign to support the rollout of the latest version of its workspace management tool, PowerFuse 2010.

The product, explained the vendor, has been designed to make it easier for organisations to deploy new desktop platforms, such as Windows 7 and virtual desktop infrastructure (VDI) solutions.

Ronnie Khan, UK country manager at RES Software, said the firm wants to sign up 20-30 more resellers over the course of this year to build on the sales momentum created by the product’s previous version.

He added: “RES currently has that number [of resellers] in the UK, but some are just Authorised level so we want to have 20-30 focussed partners that we can truly work in partnership with.”

Kevin Rounce, technical architect at RES Software partner Strategic Technologies, said new product’s launch would add weight his firm’s customer engagements

He added: “It means we can approach any organisation and offer them a complete desktop transformation process, thereby minimising risk, reducing costs and complexity and ensuring end user productivity and acceptance of new environments.”

Khan said the firm would be relying on its distribution partners, which include CDG UK and AppSpeed, to achieve its reseller recruitment target.

Daniel Power, sales director at CDG UK, said the firm will be targeting resellers “heavily involved with storage and virtualisation” with “strong technical capabilities”.

He added: “The feedback received from end users suggests that this is a product they want but did not realise was available, so the challenge here will be on skilling up new and existing resellers at a pre-and post sales level to help them take advantage of this.”