Virtual Instruments to cross pond for partners

Virtualisation vendor looking to quadruple its partner base

Flying into the UK: Virtual Instruments is looking to expand its footprint

Virtualisation vendor Virtual Instruments has revealed plans to expand its indirect reach across Europe after opening offices in Bristol and Munich.

The US-based vendor, which generates 50 per cent of its sales from Europe, is on an aggressive recruitment drive to quadruple its partner base over the coming year.
Mark Urdahl, chief executive of Virtual Instruments, said: “Our solution provides virtual environments every step of the way, supplying the customer with an overview of their network’s traffic to locate the congestion. We manage the haystack and give you the needle.”

Urdahl admitted virtualisation adoption across Europe has been showing signs of slowing because companies are concerned about putting “their crown jewels on the line”.

But he added: “With the help of VARs acting as our local armies, we can help customers finish the virtualisation projects they started but they were not able to cross the goal line with.”

Alastair Edwards, senior analyst at Canalys, agreed that getting companies to spend money is currently challenging. “Companies are not cutting their virtualisation projects, but the sales cycles are taking longer to finish.”

Len Rosenthal, vice president of marketing for Virtual Instruments, said: “We will be using VMworld this week as an opportunity to meet and sign new partners with the launch of NetWisdom.”