Tandberg Entas the SME market
Vendor signs distributor to increase SME sector coverage
Tandberg Data has signed Enta Technologies as its fourth UK distributor to help it target the SME space.
Enta joins CMS Peripherals, Northamber and Ingram Micro.
Gary Preston, sales director for northern and southern Europe at Tandberg Data, said: “We wanted to cover every sector through our distribution partners and while CMS is a storage distributor and Northamber and Ingram are broadliners, we didn’t have anyone dealing with smaller businesses, which is where we saw a niche for Enta.
“There is very little conflict between our existing distributors and I hope there won’t be with Enta. Enta will trawl the SME space.”
Tandberg will also be launching a new partner programme in mid-April.
Jon Atherton, group vice-president, commercial, at Enta, said: “ This is great news for us. The SME market is a core focus and we will reach clients that Tandberg does not reach currently.”