IBM entices resellers to Linux
Partner campaign to capitalise on Microsoft's impending withdrawal of NT support
IBM has fired the latest shots in its battle with Microsoft over Linux by offering partners financial incentives and substantial discounts to encourage businesses to migrate to Linux from NT.
In response to Microsoft withdrawing support for its ageing NT platform at the end of the year, Big Blue has launched its 'NT to Linux' campaign, along with other initiatives, aimed at promoting the Linux platform.
The vendor will offer participating business partners free Linux migration education. It will also provide each partner with $10,000 in marketing funds to help spread the Linux message.
Michael Mauchline, Linux sales manager at the IBM business partner organisation, said: "There is a huge opportunity for our partners to work with customers that are still using NT. Because they are being forced to switch to Windows Server 2003, many are looking for alternatives.
"We are seen as a leader in Linux, and are attracting partners from Hewlett Packard and Sun."
Other IBM initiatives include a 'double your discount' scheme, offering up to 60 per cent off IBM's Linux products, and the chance to recoup six per cent on sales of p-, i- and z-Series servers.
Shaune Parsons, managing director of VAR Computer World Wales, said: "Linux won't ever replace Microsoft, but [Microsoft] is going to be under a lot of pressure from IBM."
Eric Gales, director of the Microsoft SMS&P managed partner group, admitted: "Because we are withdrawing support, customers are faced with a choice."
But he added: "We will work aggressively with our partners to encourage customers to stick with Windows. We will be doing our damnedest to communicate the value of our 2003 platform over Linux."