Hammer nails finance for high-value deals

Distributor claims credit initiative will enable resellers to supply more equipment

Storage distributor Hammer has unveiled a finance initiative designed to support its partners when offering higher-value solutions and ensure faster deal closures.
Launched at Storage Focus last month, Hammer Finance offers resellers credit, which the distributor claimed will enable them to supply larger amounts of equipment to customers.
James Ward, managing director of Hammer, said: “We want to ensure that both we and our business partners are more flexible and are always adding more value. Smaller resellers that would have struggled to find the finance to support larger deals can now drive higher acceptance levels and ensure quicker decision making.
“The finance tool stemmed from customer feedback because Hammer noticed a strong demand for such services in the channel. Hammer offers branded products through this finance scheme, which is not easy to find in the channel.”
Ward stressed that Hammer Finance guards resellers against the risk of non-payment.
The company also informs them when a deal is coming to an end, so they can re-contact the end user and sell them more equipment.
However, David Galton-Fenzi, group sales director at rival distributor Zycko, claimed Hammer is late to the game.
“The finance facility sounds like a re-working of an old service that we have been offering for a long time,” he said.
“We have always offered finance for flexibility and customer satisfaction to place emphasis on the value-add part of Zycko as a value added distributor.”
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