Compellent aims for $1bn target
Vendor sets its sights on becoming world's next big storage hitter
Beach: We have been world's fastest-growing in storage networking for past three years
Compellent Technologies has set itself the target of becoming the world’s next $1bn storage vendor.
The firm will be recruiting additional partners to help reach its goal, confirmed vice president of sales operations Mike Beach. It plans to set up a permanent base in Europe to cut down product delivery times to the region.
“We have been the fastest-growing firm in storage networking for the past three years,” he said. “We are clear on where we want to be and our partners are working with us to achieve our goal.”
The vendor has also introduced a couple of "course corrections" to its channel
programme, Beach added, including the introduction of leasing options for VARs who have had their credit lines squeezed by the recession.
“What we have said to partners is, if you are doing five deals a quarter, do two or three as a lease and take the pressure off.”
Richard Blandford, managing director of Compellent partner Fordway, said the firm has no problems with lead times, but welcomed Compellent’s decision to set up shop in Europe.
“If that decision saves money on shipping and lowers the costs of the products, it would be good news for customers,” he added.