ActivIdentity look for Platinum and Gold
Authentication vendor promises 'big changes' for partners with reseller programme
Authentication technology vendor ActivIdentity has unveiled a reseller programme to help organise its channel.
The vendor, which changed its name from ActivCard in February 2006 following its acquisition of rival authentication vendor Protocom, has been working on the programme, which divides partners into Platinum and Gold level, for the past nine months.
Eric Tocatlian, director of European channel sales and alliances at ActivIdentity, said:“Our channel programme is similar to a number of larger vendors in the market, so in that sense we are not breaking new barriers. However, from our partners’point of view it's a big change.
“We are doing things in a much more organised way than before. In the past, partner relationships were left down to the individual, but now we are making it more personal.”
He said the vendor is offering a number of tools including lead generation, telemarketing and sales resources. ActivIdentity is also offering partners bundles with third-party products.
“We are looking to classify between seven and eight UK partners as either Gold or Platinum and will be announcing the successful partners later this year,”he said.
Tocatlian also revealed the vendor is working on another programme tailored to system integrator partners.
David Ellis, director of e-security at ActivIdentity distributor Computerlinks (formerly Unipalm), said the vendor had taken partner feedback on board.
“ActivIdentity has a broad range of products and seems to have listened to partners’ needs by formalising its partner programme,”he said.“It gives resellers the opportunity to work more closely with it and take advantage of the growing market for authentication technology.”