Synergix hires PC-PoS general manager to grow business

New business development manager from lead role at point-of-sale specialist

Barcode technology distributor Synergix, a subsidiary of Midwich, has appointed Nick Lane as business development manager for the UK and Ireland.

Lane joins Synergix from three years as general manager at EpoS hardware distributor PC-PoS.

He will manage Synergix’ Bracknell based sales team, developing new business via auto-ID resellers and looking at new reseller channels.

“I can’t wait to get started,” Lane said. “I believe Synergix as part of Midwich is uniquely placed to develop as an auto-ID distributor.”

Jonny Francis, business manager at Midwich, said Lane has a wealth of experience in the market and strong relationships with vendors and resellers.

“It is a strategic appointment and we are confident that he will identify new opportunities and market sectors to attack. Our vendor partners all agree that Nick is a fantastic addition to our team and he had outstanding references.”